Japanese attitudes toward work seem to be critically different from American attitudes. - Akio Morita

"While the United States has been busy creating lawyers, we have been busier creating engineers." '

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.