At its heart, a startup is a catalyst that transforms ideas… - Eric Ries

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At its heart, a startup is a catalyst that transforms ideas into products.

Eric Ries

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Reid Hoffman Peter Thiel Steve Blank Ben Horowitz Salim Ismail

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A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

which of our efforts are value-creating and which are wasteful?

Lean thinking defines value as providing benefit to the customer; anything else is waste.

At its heart, a startup is a catalyst that transforms ideas into products. - Eric Ries

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