But, tell me, how would you get us out of our present mess?" "Your present mess. I had nothing to do with it." "Consider the question suitably modifi… - Isaac Asimov

The unwritten motto of United States Robot and Mechanical Men Corp. was well-known: “No employee makes the same mistake twice. He is fired the first time.”

It is a mistake, he said, to suppose that the public wants the environment protected or their lives saved and that they will be grateful to any idealist who will fight for such ends. What the public wants is their own individual comfort. We know that well enough from our experience in the environmental crisis of the twentieth century. Once it was well known that cigarettes increased the incidence of lung cancer, the obvious remedy was to stop smoking, but the desired remedy was a cigarette that did not cause cancer. When it became clear that the internal-combustion engine was polluting the atmosphere dangerously, the obvious remedy was to abandon such engines, and the desired remedy was to develop non-polluting engines.

Through the development of the mathematics necessary to understand the facts of neural physiology and the electrochemistry of the nervous system, which themselves had to be, had to be, traced down to nuclear forces, it first became possible to truly develop psychology.