The prevailing economic theory of business enterprise and behavior, the maximization of profit—which is simply a complicated way of phrasing the old … - Peter Drucker

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The prevailing economic theory of business enterprise and behavior, the maximization of profit—which is simply a complicated way of phrasing the old saw of buying cheap and selling dear—may adequately explain how Richard Sears operated. But it cannot explain how Sears, Roebuck or any other business enterprise operates, nor how it should operate. The concept of profit maximization is, in fact, meaningless.