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In interviewing salesmen, appeal to their imagination, appeal to their emotions, by telling the stories of other men in the organization who are a su… - William Clement Stone
" "In interviewing salesmen, appeal to their imagination, appeal to their emotions, by telling the stories of other men in the organization who are a success in your work.
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About William Clement Stone
William Clement Stone (4 May 1902 – 3 September 2002) was an American businessman, author, and philanthropist; an advocate of what he called "PMA": Positive Mental Attitude. Beginning with meager material resources he became a multi-millionaire, was nominated for the Nobel Peace Prize, and lived to be 100.
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W. Clement Stone
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