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" "Don’t use language instrumentally
Jordan Bernt Peterson (born June 12, 1962) is a Canadian clinical psychologist at the University of Toronto. He is the author of Maps of Meaning: The Architecture of Belief (1999), 12 Rules for Life: An Antidote to Chaos (2017), Beyond Order: 12 More Rules for Life (2021) and We Who Wrestle With God (2024)
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You talk. There is no such thing as “a talk,” unless it’s canned, and it shouldn’t be. There is also no “audience.” There are individuals, who need to be included in the conversation. A well-practised and competent public speaker addresses a single, identifiable person, watches that individual nod, shake his head, frown, or look confused, and responds appropriately and directly to those gestures and expressions. Then, after a few phrases, rounding out some idea, he switches to another audience member, and does the same thing.