Reagan finally won the nomination by promoting "Reaganomics", an economic program based on the theory that the government could lower taxes while increasing spending and at the same time actually reduce the federal budget by sacrificing a live chicken by the light of a full moon. Bush charged that this amounted to "voo-doo economics," which got him into hot water until he explained that what he meant to say was "doo-doo economics." Satisfied, Reagan made Bush his vice-presidential nominee. The turning point in the election campaign came during the October 8 debate between Reagan and Carter, when Reagan's handlers came up with a shrewd strategy: No matter what Carter said, Reagan would respond by shaking his head in a sorrowful manner and saying: "There you go again." This was brilliant, because (a) it required the candidate to remember only four words, and (b) he delivered them so believably that everything Carter said seemed like a lie. If Carter had stated that the Earth was round, Reagan would have shaken his head, saying, "There you go again," and millions of voters would have said: "Yeah! What does Carter think we are? Stupid?"
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Reaganomics. Based on the belief that the rich had too little money and the poor had too much. That's classic Reaganomics. They believe that the poor had too much money and the rich had too little money so they engaged in reverse Robin Hood - took from the poor and gave to the rich, paid for by the middle class. We cannot stand four more years of Reaganomics in any version, in any disguise.
Reaganites learned it is POLICY change that changes economic trajectory. Reagan’s successes were built on establishing a fiscal framework that invigorated our entire economy, revitalized growth and investment while decreasing spending, tax rates, over-reaching regulations, unemployment, and favoritism via individual subsidies. We need Reaganites in the new Administration. However well meaning, burdensome federal government imposition is never the solution. Never. Not in our homes, not in our schools, not in churches, not in businesses.
In 1964, days before the presidential election which, incidentally, we lost, Ronald Reagan went on national television and challenged America saying that it was a "Time for Choosing." He saw two paths for America, one that embraced conservative principles dedicated to lifting people out of poverty and helping create opportunity for all, and the other, an oppressive government that would lead America down a darker, less free path. I'm no Ronald Reagan and this is a different moment but I believe with all my heart and soul that we face another time for choosing, one that will have profound consequences for the Republican Party and more importantly, for the country.
The Reagan presidency was styled as a turning point in American politics: the end of the New Deal and the beginning of an era in which the government would retreat from the economy. Ronald Reagan made three significant fiscal promises during his campaign for president: cut taxes, rebuild the nation’s defenses, and balance the budget. He delivered on the first two, but not on the third.
The strategy worked like a charm, and in 1980 Jimmy Carter was swept away like offal by the “Reagan Revolution,” which ushered in eight years of berserk looting of the federal treasury and the economic crippling of the middle class. That was the eighties, folks. That was the feeding frenzy of the New Rich, who found themselves wallowing in excess profits as their maximum income tax rate got chopped down to 31 percent and who were welcomed like brothers in the White House at all hours of the day or night.
In 1979, the threats we faced were the Soviet Union, the socialism of 1970s liberals, and the predatory deviancy of cultural elites. Reagan defeated these beasts by ignoring their tentacles and striking instead at their hearts.
His approach to the Cold War? “We win and they lose."
His economic agenda? The human dignity of work and its many rewards.
His platform in the culture wars? The “community of values embodied in these words: family, work, neighborhood, peace and freedom.”
This book—and Project 2025 as a whole—will arm the next conservative President with the same kind of strategic clarity, but for a new age.
In 1980, Reagan had to do just one thing: pass the threshold test for acceptability. He won that election because he did, especially in the debate with Jimmy Carter in which Reagan showed himself to be genial, self-assured and, above all, nonthreatening. You may not like all his policies, but you could safely entrust the nation to him. Trump badly needs to pass that threshold. If character is destiny, he won’t.
Joe constantly points out that Trump started his campaign with racism, riding down the escalator, attacking Mexicans. Joe thinks this illustrates a difference. Ronald Reagan also started his presidential campaign with racism. He chose to make his kick-off speech in the heart of the Solid South, in Mississippi, quite near where three civil rights workers had been murdered. He said, "I believe in states' rights." It was the biggest dog whistle of the day, code for segregation, and the crowd cheered. He continued: "... we have distorted the balance of our government today by giving powers that were never intended to be given in the Constitution to that federal establishment." It had been the Republican Party that had tried to impose integration after the Civil War. Reagan was making it clear that his party was completely divorcing itself from Lincoln's vision. It was not a one-off. Reagan ran against the "" and against "the strapping bucks" who stood in front of you at the supermarket, buying steaks with food stamps, while you made do with hamburger helper, earned by the honest sweat of your brow. It was a brilliant strategy that turned government programmes into handouts to minorities with money stolen - through taxes - from good white people. It was called the . Reagan did not invent it. But he sold it with warmth, charm, and a smile.
When Carter finally agreed to a debate, the date was set for October 28, one week before the election, and we were delighted. The debate went well for me and may have turned on only four little words. They popped out of my mouth after Carter claimed that I had once opposed Medicare benefits for Social Security recipients. It wasn’t true and I said so: “There you go again . . .
From day one his standard operating procedure ... was a blend of ignorance, amnesia, and dissembling. Like a panicky passenger lunging for a life preserver, he would, under stress, concoct almost any fact or anecdote to advance his ideological beliefs. Ronald Reagan brought to mind Will Rogers' comment that "It's not what he doesn't know that bothers me, it's what he knows for sure that just ain't so."
"Reagan and his growing right-wing "truth" machine had stirred public opinion to such a frothy head that Senate Minority Leader Howard Baker was warned that a vote for the treaty would cost him any chance at the GOP presidential nomination in 1980. On the way to the Senate floor to cast his aye vote, a popular centrist Democrat from New Hampshire asked his wife to "come on and watch me lose my seat
'Optimism' is the perfect way to trivialize everything that Reagan was or did. […] Optimism? Every other person on the No. 6 bus is an optimist. What distinguished Reagan was what he did and said. Reagan was optimistic about America amid the cynicism and general retreat of the post-Vietnam era because he believed unfashionably that America was both great and good.
I said back in 2012, a year when the average income of the bottom 90% of Americans was lower, adjusted for inflation... than in 1967... that if you ran for president on the economics in my books you would win, because it champions the 90%, in fact it champions... the 99.5%; and that's what Donald did, and I know he watched me on television because he talked to other people about it, who told me...
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