which you will complete at the end of this section. Most companies realize that the best way to reach their newly clarified target market is through … - Gino Wickman

If you have 50 people doing everything 50 different ways, the increased complexity leads to mass chaos.

Your guarantee has a secondary benefit. It forces all the people in your organization to deliver on it. That in turn forces you to look inward and make sure you’ve got all the right people, processes, and systems in place to do so. If not, you’ll be forced to improve upon it. Your client will never need to make good on that guarantee if you’re at your absolute best.

a Visionary, you choose who works for you. As a leadership team member, you choose who works with you. Only choose people that have your Core Values.