The mark of a master is to select only a few moments but give us a lifetime. - Robert McKee

Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. Master storytellers know how to squeeze life out of the least of things, while poor storytellers reduce the profound to the banal.

You do not keep the audience’s interest by giving it information, but by withholding information,

Most human beings believe that life brings closed experiences of absolute, irreversible change; that their greatest sources of conflict are external to themselves; that they are the single and active protagonists of their own existence; that their existence operates through continuous time within a consistent, causally interconnected reality; and that inside this reality events happen for explainable and meaningful reasons.