A thorough understanding of game theory, should dim these greedy hopes. Knowledge of game theory does not make one a better card player, businessman … - Anatol Rapoport

Whether sociology can ever become a full-fledged "science" (a description of a class of events predictable on the basis of deductions from a constant rationale) depends on whether the terms which sociologists employ to describe events can be analyzed into quantifiable observables.

It is misleading in a crucial way to view information as something that can be poured into an empty vessel, like a fluid or even energy.

The "flow of information" through human communication channels is enormous. So far no theory exists, to our knowledge, which attributes any sort of unambiguous measure to this "flow".