"Television's ability to evoke the fear response is especially significant because Americans spend so much of their lives watching TV. An important e… - Al Gore
"Television's ability to evoke the fear response is especially significant because Americans spend so much of their lives watching TV. An important explanation for why we spend so much time motionless in front of the screen is that television constantly triggers the "orienting response" in our brains.
As I noted in the introduction, the purpose of the orienting response is to immediately establish in the present moment whether or not fear is appropriate by determining whether or not the sudden movement that has attracted attention is evidence of a legitimate threat. (The orienting response also serves to immediately focus attention on potential prey or on individuals of the opposite sex). When there is a sudden movement in our field of vision, somewhere deep below the conscious brain a message is sent: LOOK! So we do. When our ancestors saw the leaves move, their emotional response was different from and more subtle than fear. The response might be described as "Red Alert! Pay attention!".
Now, television commercials and many action sequences on television routinely activate that orienting reflex once per second. And since we in this country, on average, watch television more than four and a half hours per day, those circuits of the brain are constantly being activated.
The constant and repetitive triggering of the orienting response induces a quasi-hypnotic state. It partially immobilizes viewers and creates an addiction to the constant stimulation of two areas of the brain: the amygdala and the hippocampus (part of the brain's memory and contextualizing system). It's almost as though we have a "receptor" for television in our brains."
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About Al Gore
Albert Arnold Gore, Jr. (born 31 March 1948) is an American politician and social activist. The son of Albert Gore and the husband of Tipper Gore, he was the 45th vice president of the United States of America and winner of the 2007 Nobel Peace Prize, which he shared with the United Nations Intergovernmental Panel on Climate Change.
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Albert Arnold Gore Jr.
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Albert Arnold Gore
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Albert Gore
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Al Gore Jr.
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Albert Arnold "Al" Gore Jr.
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Albert Gore Jr.
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Gore
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Albert Arnold Gore, Jr.
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Additional quotes by Al Gore
When all is said and done, I hope that when the people of our country next return the White House for a time to the Democratic Party, our leadership then will be big enough to salute the present administration for what it will have done that is wise and good. And to build upon it forthrightly. Towards that end, we must now expand our concept of what is needed to reach the goals upon which we all agree. The United States needs to create a world made more just and more hopeful, not just a world made more profitable for ourselves. I hope that this President's record makes it damn hard for the competition to complain about his record in foreign policy. That may be bad for the loyal opposition. But it's good for the people, who deserve it. And I promise my support for whatever he may do in support of that prayer.
For the first time in American history, the Executive Branch of our government has not only condoned but actively promoted the treatment of captives in wartime that clearly involves torture, thus overturning a prohibition established by General George Washington during the Revolutionary War. It is too easy — and too partisan — to simply place the blame on the policies of President George W. Bush. We are all responsible for the decisions our country makes. We have a Congress. We have an independent judiciary. We have checks and balances. We are a nation of laws. We have free speech. We have a free press. Have they all failed us? Why has America's public discourse become less focused and clear, less reasoned? Faith in the power of reason — the belief that free citizens can govern themselves wisely and fairly by resorting to logical debate on the basis of the best evidence available, instead of raw power — remains the central premise of American democracy. This premise is now under assault.
I believe that the vividness experienced in the reading of words is automatically modulated by the constant activation of the reasoning centers of the brain that are used in the process of cocreating the representation of reality the author has intended. By contrast, the visceral vividness portrayed on television has the capacity to trigger instinctual responses similar to those triggered by reality itself — and without being modulated by logic, reason, and reflective thought.
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