The essence of Relationship Selling is when we convert a customer into a client and the seller gains the status of a supplier. It is really a process… - Shiv Khera
" "The essence of Relationship Selling is when we convert a customer into a client and the seller gains the status of a supplier. It is really a process of forming a business partnership, where each partner not only transacts business but is interdependent in a mutually beneficial relationship, with a common growth objective. Sales can be: B2B (Business to Business) B2C (Business to Consumer) Direct or indirect selling
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About Shiv Khera
Shiv Khera is an Indian author, activist and motivational speaker, best known for his book, You Can Win. He launched a movement against caste-based reservation in India, founded an organization called Country First Foundation.
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THE DIFFERENCE If I buy a photocopier from you, I have made a transaction and am considered a customer. However, if I start buying all my office equipment from you, I have developed a relationship and have become a client. I have developed a relationship because of which I (the client) keep buying more and more. That’s the difference between transactional and relationship selling. A salesperson’s philosophy is reflected in his behavior and
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