The essence of Relationship Selling is when we convert a customer into a client and the seller gains the status of a supplier. It is really a process… - Shiv Khera

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The essence of Relationship Selling is when we convert a customer into a client and the seller gains the status of a supplier. It is really a process of forming a business partnership, where each partner not only transacts business but is interdependent in a mutually beneficial relationship, with a common growth objective. Sales can be: B2B (Business to Business) B2C (Business to Consumer) Direct or indirect selling

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About Shiv Khera

Shiv Khera is an Indian author, activist and motivational speaker, best known for his book, You Can Win. He launched a movement against caste-based reservation in India, founded an organization called Country First Foundation.

Biography information from Wikipedia

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