Idolatry is still a socially cohesive force - its original function. - Julian Jaynes

Behavior now must be changed from within the new consciousness rather than from Mosaic laws carving behavior from without. Sin and desire are now within conscious desire and conscious contrition, rather than in the external behaviors of the decalogue and the penances of temple sacrifice and community punishment. The divine kingdom to be regained is psychological not physical. It is metaphorical not literal. It is "within" not in extenso.

Reading in the third millennium B.C. may therefore have been a matter of hearing the cuneiform, that is, hallucinating the speech from looking at its picture symbols, rather than visual reading of syllables in our sense.

The central assertion of this view, I repeat, is that each new stage of words literally created new perceptions and attentions, and such new perceptions and attentions resulted in important cultural changes which are reflected in the archaeological record.