There are, unfortunately, people in the world who enjoy hurting other people. And they don't wear signs advertising this, or everyone would avoid the… - Paul Graham

It's so much more interesting focusing on things that are unfashionable, undervalued, overlooked. And there are so many of them! People are great at overlooking.

I suspect few housing projects in the US were designed by architects who expected to live in them. You see the same thing in programming languages. C, Lisp, and Smalltalk were created for their own designers to use. Cobol, Ada, and Javawere created for other people to use. If you think you’re designing
something for idiots, odds are you’re not designing something good, even for idiots.

Unexpected advantage of appointing board members who already have significant achievements: being on your board is not the main source of their importance, so they won't tend to cling to their seats even when it's obviously time to leave.