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" "Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.
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Sun Tzu (孫子 Sūn Zǐ; c. 6th century BC) was a Chinese general, military strategist, and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. He is also known as Sun Wu (孫武; Sūn Wǔ), and Chang Qing (長卿; Cháng Qīng).
Biography information from Wikiquote
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If I determine the enemy's disposition of forces while I have no perceptible form, I can concentrate my forces while the enemy is fragmented. The pinnacle of military deployment approaches the formless: if it is formless, then even the deepest spy cannot discern it nor the wise make plans against it.