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How to keep momentum: minimize startup costs.

When working on multiple projects, the goal should be to minimize startup friction.

How I handle it: every time I finish working on something, I scribble down what I just completed, my current thoughts, and the exact next steps.

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I think it’s good to have a lot of projects going at once so you can bounce between them. When you get sick of one project, move over to another, and when you’re sick of that one, move back to the project you left. Practice productive procrastination.

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Choose one project that is new or stuck or that could simply use some improvement. Think of your purpose. Think of what a successful outcome would look like: where would you be physically, financially, in terms of reputation, or whatever? Brainstorm potential steps. Organize your ideas. Decide on the next actions. Are you any clearer about where you want to go and how to get there?

Once a day, after you’ve done your day’s work, go back to your documentation and find one little piece of your process that you can share. Where you are in your process will determine what that piece is. If you’re in the very early stages, share your influences and what’s inspiring you. If you’re in the middle of executing a project, write about your methods or share works in progress. If you’ve just completed a project, show the final product, share scraps from the cutting-room floor, or write about what you learned.

Once a day, after you’ve done your day’s work, go back to your documentation and find one little piece of your process that you can share. Where you are in your process will determine what that piece is. If you’re in the very early stages, share your influences and what’s inspiring you. If you’re in the middle of executing a project, write about your methods or share works in progress. If you’ve just completed a project, show the final product, share scraps from the cutting-room floor, or write about what you learned. If you have lots of projects out into the world, you can report on how they’re doing — you can tell stories about how people are interacting with your work.

You can try it for yourself right now, if you like. Choose one project that is new or stuck or that could simply use some improvement. Think of your purpose. Think of what a successful outcome would look like: where would you be physically, financially, in terms of reputation, or whatever? Brainstorm potential steps. Organize your ideas. Decide on the next actions. Are you any clearer about where you want to go and how to get there?

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Startups struggle to see their work-in-progress inventory. When factories have excess WIP, it literally piles up on the factory floor. Because most startup work is intangible, it’s not nearly as visible. For example, all the work that goes into designing the minimum viable product is — until the moment that product is shipped — just WIP inventory. Incomplete designs, not-yet-validated assumptions, and most business plans are WIP. Almost every Lean Startup technique we’ve discussed so far works its magic in two ways: by converting push methods to pull and reducing batch size. Both have the net effect of reducing WIP.

You don’t have to be overwhelmed by essential projects. Often, when you name the first obvious step, you avoid spending too much mental energy thinking about the fifth, seventh, or twenty-third steps. It doesn’t matter if your project involves ten steps or a thousand. When you adopt this strategy, all you have to focus on is the very first step.

Before you can achieve... you'll need to get in the habit of keeping nothing on your mind... not by managing time, managing information, or managing priorities. ...Instead, the key ...is managing your actions. ...[T]he real problem is a lack of clarity and definition about what a project really is, and what the associated next-action steps required are.

You don’t really need to “keep up” if you are really sensing you are on a long journey

Most people quit creating. Even the current successful growth masters.

One weird thing I’ve noticed in people who don’t stop: they continuously go out of their way to help people behind them

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