It is the industrial complex of cosmetics, enhancements and services that promise individual women beauty. The idea that Big Beauty is evil but good … - Tressie McMillan Cottom

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It is the industrial complex of cosmetics, enhancements and services that promise individual women beauty. The idea that Big Beauty is evil but good men are nice is part of Big Beauty’s systematic charm. Big Beauty is just negging without the slimy actor. The constant destabilization of self is part and parcel of beauty’s effectiveness as a social construct. When a woman must consume the tastes of her social position to keep it, but cannot control the tastes that define said position, she is suspended in a state of being negged. A good man need only then to come along and capitalize on the moment of negging, exploit the value of negged women, and consume the beauty that negs. It is really quite neat, if you think about it.