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" "The superior man understands what is right; the inferior man understands what will sell.
Confucius (traditionally 28 September 551 B.C. – 479 B.C.) was a Chinese social philosopher, whose teachings deeply influenced East Asian life and thought. "Confucius" is a latinization of the Chinese 孔夫子, Kong Fu Zi or K'ung-fu-tzu, literally "Master Kong", but he is usually referred to in China with a simpler version of this honorific as 孔子, Kongzi, or Kǒng Zǐ.
Biography information from Wikiquote
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It is the way of the superior man to prefer the concealment of his virtue, while it daily becomes more illustrious, and it is the way of the mean man to seek notoriety, while he daily goes more and more to ruin. It is characteristic of the superior man, appearing insipid, yet never to produce satiety; while showing a simple negligence, yet to have his accomplishments recognized; while seemingly plain, yet to be discriminating. He knows how what is distant lies in what is near. He knows where the wind proceeds from. He knows how what is minute becomes manifested. Such a one, we may be sure, will enter into virtue.
Wishing to regulate their families, they first cultivated their persons. Wishing to cultivate their persons, they first rectified their hearts. Wishing to rectify their hearts, they first sought to be sincere in their thoughts. Wishing to be sincere in their thoughts, they first extended to the utmost their knowledge.