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[At Thomson] the other important thing I did was that I outlawed the word "consumer" in all company meetings, and insisted it be replaced by the word… - Philippe Starck
" "[At Thomson] the other important thing I did was that I outlawed the word "consumer" in all company meetings, and insisted it be replaced by the words "my friend", "my wife", "my daughter", "my mother", or "myself." It doesn't sound the same at all, if you say: "It doesn't matter, it's shit, but the consumers will make do with it," or if you start over again and say: "It's shit, but it doesn't matter, my daughter will make do with it. All of a sudden, you can’t get away with it anymore. There is an enormous task to be done with this kind of symbolic repositioning.
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About Philippe Starck
Philippe Patrick Starck (born January 18, 1949) is a French product designer, whose designs range from interior designs to mass-produced consumer goods such as toothbrushes, chairs, and even houses.
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Additional quotes by Philippe Starck
It is important to inject love into the place where you live. It is not healthy to rent an interior designer to create a home for you because it is not good to live in another person's fantasy. People should select for themselves and stamp their own identity on a place. They should mix and match everything to make their own cocktail.
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