To notice is to select, to regard some bits of perception, or some features of the world, as more noteworthy, more significant, than others. To these… - Alan Watts

If life is serious, then of course I must survive. If it is not serious, it really does not matter whether I do or not.

Thus the “brainy” economy designed to produce this happiness is a fantastic vicious circle which must either manufacture more and more pleasures or collapse — providing a constant titillation of the ears, eyes, and nerve ends with incessant streams of almost inescapable noise and visual distractions. The perfect “subject” for the aims of this economy is the person who continuously itches his ears with the radio, preferably using the portable kind which can go with him at all hours and in all places. His eyes flit without rest from television screen, to newspaper, to magazine, keeping him in a sort of orgasm-with-out-release through a series of teasing glimpses of shiny automobiles, shiny female bodies, and other sensuous surfaces, interspersed with such restorers of sensitivity — shock treatments — as “human interest” shots of criminals, mangled bodies, wrecked airplanes, prize fights, and burning buildings.

"In a universe whose fundamental principle is relativity rather than warfare there is no purpose because there is no victory to be won, no end to be attained. For every end, as the world itself shows, is an extreme, an opposite, and exists only in relation to it other end. Because the world is not going anywhere there is no hurry. One may as well "take it easy" like nature itself [...]."