To begin by bluster, but afterwards to take fright at the e… - Sun Tzu

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To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.

Sun Tzu

The Art of War · January 11, 2005 Verified in 1 source Sign up to see the complete provenance

business strategy war

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About Sun Tzu

Sun Tzu (孫子 Sūn Zǐ; c. 6th century BC) was a Chinese general, military strategist, and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. He is also known as Sun Wu (孫武; Sūn Wǔ), and Chang Qing (長卿; Cháng Qīng).

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Also Known As

Native Name: 孫子

Alternative Names: Sun Wu • Suentzyy • Suen Tzyy

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Carl von Clausewitz Alexander Suvorov Erwin Rommel George S. Patton Miyamoto Musashi

Additional quotes by Sun Tzu

實而備之，強而避之，怒而撓之，卑而驕之，佚而勞之，親而離之，出其不意，攻其不備。

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

Thus, though we have heard of stupid haste in war, cleverness has never been seen associated with long delays. In all history, there is no instance of a country having benefited from prolonged warfare.

To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence. - Sun Tzu

About Sun Tzu

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Additional quotes by Sun Tzu