So, the question of Why greatness? is almost a nonsense question. If you're engaged in work that you love and care about, for whatever reason, then t… - Jim Collins

..the purpose of bureaucracy is to compensate for incompetence and lack of discipline — a problem that largely goes away if you have the right people in the first place.

Much of the answer to the question of “good to great” lies in the discipline to do whatever it takes to become the best within carefully selected arenas and then to seek continual improvement from there. It’s really just that simple. And it’s really just that difficult.

But what truly set the big winners apart was their ability to turn initial success into a sustained flywheel, even if they started out behind the pioneers.9