core values are essential for enduring greatness, but it doesn’t seem to matter what those core values are. The point is not what core values you hav… - Jim Collins

" "

core values are essential for enduring greatness, but it doesn’t seem to matter what those core values are. The point is not what core values you have, but that you have core values at all, that you know what they are, that you build them explicitly into the organization, and that you preserve them over time.