Production systems which are technologically the most advanced are also the least adaptable and work to the longest time scale of decision making. Th… - Joan Woodward

Those responsible for marketing had to sell, not a product, but the idea that their firm was able to produce what the customer required. The product was developed after the order had been secured, the design being, in many cases, modified to suit the requirements of the customer. In mass production firms, the sequence is quite different: product development came first, then production, and finally marketing.

In some firms role relationships prescribed by the chart seemed to be of secondary importance to personal relationships between individuals.

A breakdown of management into its basic functions — development, production and marketing — revealed that the character of the functions, their chronological sequence, the closeness with which they had to be integrated and their relative importance to the success and survival of the business, all depended upon the system of techniques in the firm concerned.