PREMIUM FEATURE
Advanced Search Filters
Filter search results by source, date, and more with our premium search tools.
Those responsible for marketing had to sell, not a product, but the idea that their firm was able to produce what the customer required. The product … - Joan Woodward
" "Those responsible for marketing had to sell, not a product, but the idea that their firm was able to produce what the customer required. The product was developed after the order had been secured, the design being, in many cases, modified to suit the requirements of the customer. In mass production firms, the sequence is quite different: product development came first, then production, and finally marketing.
English
Collect this quote
About Joan Woodward
(September 27, 1916 – 1971) was a British sociologist, and professor in organization sociology at the , known for the publication of the 1965 book Industrial Organization: Theory and practice.
Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Additional quotes by Joan Woodward
As technology advances the entire concept of authority in industry may have to change. In process firms the relationships between superior and subordinate was much more like that between a travel agent and his clients than that between a foreman and operators in mass production. The process foreman's job was to arrange things within limits, set by the plant, which both he and the operators accepted.
Production systems which are technologically the most advanced are also the least adaptable and work to the longest time scale of decision making. These are the process industries (chemical plants, oil refineries and so on) in which vast resources are invested in the creation of a closely programmed and tightly controlled process which will continue to perform the same task over a very long period.
Loading...