Customer loyalty doesn't just happen; you have to work on it every day. It isn't only big things; it's a lot of the little things done over and over … - Don Soderquist

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Customer loyalty doesn't just happen; you have to work on it every day. It isn't only big things; it's a lot of the little things done over and over again. Over time, these little things demonstrate to your customers that you really do care about them and are genuinely interested in satisfying them. It is important to understand that you don't do it only to increase sales, you do it because it's the right thing to do.

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About Don Soderquist

Donald G. Soderquist (January 29, 1934 – July 21, 2016) was an American businessman known for his work as chief operating officer and senior vice chairman of Wal-Mart Stores, Inc. <blockquote>“When was the last time you set your mind to wandering beyond today to imagine a brighter tomorrow? Let your mind go, dream a little, and you might just discover that anything is possible.” –Don Soderquist “The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company, Thomas Nelson, April 2005, p. 107. </blockquote> Quotes from: Don Soderquist “The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company, Thomas Nelson, ISBN 0785261192. (2005) Don Soderquist “Live Learn Lead to Make a Difference, Thomas Nelson, ISBN 1404101497. (2006, 2014)

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Additional quotes by Don Soderquist

In great organizations, a leader's words and actions model what really matters, and as a result, everyone gets on the same page and pulls together.

“Too many leaders are afraid of letting their minds wander too far; they put fences around their dreams. If you want to accomplish great things, you must dare to venture beyond today’s realities. The thinking behind ‘Imagine the Possible’ was that we needed to push even further, beyond the self-imposed limits of our current thought processes and previous experiences."

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I've come to realize that beliefs and values together determine how a company operates and whether it reaches its full potential.

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