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" "Sooner or later, there’s always a Jaws: a mental hurdle we can’t clear, a decision too dangerous to attack head on. In those situations, sideways is forward.
Steven Kotler is an American author, journalist and entrepreneur. He is best known for his nonfiction books, including Abundance, A Small Furry Prayer, West of Jesus, Bold, The Rise of Superman and Stealing Fire.
Biography information from Wikipedia
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This isn’t just your mind paying more attention — suddenly your entire body is paying attention. When this happens, it’s outside our conscious capabilities. There are no words. Our language becomes that of the river. All the features of the river speak to you and you to them through motion. There is tension, threat, there is joy and release, and overall, a deep, deep sense of flow. You are literally part of the flow of the world.
When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.
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