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" "When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.
Steven Kotler is an American author, journalist and entrepreneur. He is best known for his nonfiction books, including Abundance, A Small Furry Prayer, West of Jesus, Bold, The Rise of Superman and Stealing Fire.
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Our normal waking consciousness, rational consciousness as we call it, is but one special type of consciousness, whilst all about it, parted from it by the flimsiest of screens, there lie potential forms of consciousness entirely different. We may go through life without suspecting their existence; but apply the requisite stimulus, and at a touch they are there in all their completeness.
Once, unfortunately, in a crisis situation (as the Greek poet Archilochus pointed out so long ago) we don't rise to the level of our expectations, we fall to the level of our training. Once again, the issue is fear. The more fear in the equation, the fewer options at our disposal. In times of strife, the brain limits our choices to speed up our reaction times. The extreme example being, fight or flight, where the situation is so dire, that the brain gives us only potential actions. Freezing is the third, yet the same thing happens to a lesser degree under any high stress conditions. And the responses we fall back upon under duress, are the ones we fully automatized: those habitual patterns we've executed over and over again.