"Instead of thinking that he has to deprive himself, or take something out of his diet, he thinks about what he can have instead. He fills his focus … - Darren Hardy

"Instead of thinking that he has to deprive himself, or take something out of his diet, he thinks about what he can have instead. He fills his focus and his belly with what he can have, so he no longer has attention or hunger for what he can't. Instead of focusing on what he has to sacrifice, he thinks about what he gets to "add in". The result is a lot more powerful."