Mr. Struthers replaced his pince-nez in one convulsive movement and gave vent to a soft cough of discomfiture. - Isaac Asimov

It was the addition of status that brought the little things: a more comfortable seat here, a better cut of meat there, a shorter wait in line at the other place. To the philosophical mind, these items might seem scarcely worth any great trouble to acquire.
Yet no one, however philosophical, could give up those privileges, once acquired, without a pang. That was the point.

"It is a mistake," he said, " to suppose that the public wants the environment protected or their lives saved and that they will be grateful to any idealist who will fight for such ends. What the public wants is their own individual comfort. We know that well enough from our experience in the environmental crisis of the twentieth century. Once it was well known that cigarettes increased the incidence of lung cancer, the obvious remedy was to stop smoking, but the desired remedy was a cigarette that did not cause cancer. When it became clear that the internal-combustion engine was polluting the atmosphere dangerously, the obvious remedy was to abandon such engines, and the desired remedy was to develop non-polluting engines."

Science Digest asked me to see the movie Close Encounters of the Third Kind and write an article for them on the science it contained. I saw the picture and was appalled. I remained appalled even after a doctor's examination had assured me that no internal organs had been shaken loose by its ridiculous soundwaves. (If you can't be good, be loud, some say, and Close Encounters was very loud.) ... Hollywood must deal with large audiences, most of whom are utterly unfamiliar with good science fiction. It has to bend to them, meet them at least half-way. Fully appreciating that, I could enjoy Planet of the Apes and Star Wars. Star Wars was entertainment for the masses and did not try to be anything more. Leave your sophistication at the door, get into the spirit, and you can have a fun ride. ... Seeing a rotten picture for the special effects is like eating a tough steak for the smothered onions, or reading a bad book for the dirty parts. Optical wizardry is something a movie can do that a book can't but it is no substitute for a story, for logic, for meaning. It is ornamentation, not substance. In fact, whenever a science fiction picture is praised overeffusively for its special effects, I know it's a bad picture. Is that all they can find to talk about?