Someone asked how to expand startups' ideas. The best way is to shrink the idea down to its essence, then ask how broadly that essential idea could b… - Paul Graham

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Someone asked how to expand startups' ideas. The best way is to shrink the idea down to its essence, then ask how broadly that essential idea could be expanded. You have to shrink it first, though, or there will be random stuff left in it that impedes its expansion.