The social influence model illustrates three fundamental points: 1. Local convergence can lead to global polarization. 2. The interplay between diffe… - Robert Axelrod

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The social influence model illustrates three fundamental points:
1. Local convergence can lead to global polarization.
2. The interplay between different features of culture can shape the process of social influence.
3. Even simple mechanisms of change can give counterintuitive results, as shown by the present model, in which large territories generate surprisingly little polarization.

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About Robert Axelrod

Robert Marshall Axelrod (born May 27, 1943) is an American political scientist and Professor of Political Science and Public Policy at the University of Michigan, best known for his interdisciplinary work on the evolution of cooperation.

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Native Name: Robert Marshall Axelrod
Alternative Names: Robert M. Axelrod Axelrod
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2. Change the payoffs
A common reaction of someone caught in a Prisoner's Dilemma is that "there ought to be a law against this sort of thing." In fact, getting out of Prisoner's Dilemmas is one of the primary functions of government: to make sure that when individuals do not have private incentives to cooperate, they will be required to do the socially useful thing anyway. Laws are passed to cause people to pay their taxes, not to steal, and to honor contracts with strangers. Each of these activities could be regarded as a giant Prisoner's Dilemma game with many players.

The theory of biological evolution is based on the struggle for life and the survival of the fittest. Yet cooperation is common between members of the same species and even between members of different species. Before about 1960, accounts of the evolutionary process largely dismissed cooperative phenomena as not requiring special attention. This dismissal followed from a misreading of theory that assigned most adaptation to selection at the level of populations or whole species. As a result of such misreading, cooperation was always considered adaptive. Recent reviews of the evolutionary process, however, have shown no sound basis for viewing selection as being based upon benefits to whole groups. Quite the contrary. At the level of a species or a population, the processes of selection are weak. The original individualistic emphasis of Darwin's theory is more valid.

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4. Teach reciprocity
TIT FOR TAT may be an effective strategy for an egoist to use, but is it a moral strategy for a person or a country to follow? The answer depends, of course, on one's standard for morality. Perhaps the most widely accepted moral standard is the Golden Rule: Do unto others as you would have them do unto you. In the context of the Prisoner's Dilemma, the Golden Rule would seem to imply that you should always cooperate, since cooperation is what you want from the other player. This interpretation suggests that the best strategy from the point of view of morality is the strategy of unconditional cooperation rather than TIT FOR TAT.
The problem with this view is that turning the other cheek provides an incentive for the other player to exploit you. Unconditional cooperation can not only hurt you, but it can hurt other innocent bystanders with whom the successful exploiters will interact later. Unconditional cooperation tends to spoil the other player; it leaves a burden on the rest of the community to reform the spoiled player, suggesting that reciprocity is a better foundation for morality than is unconditional cooperation.

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