Economic life, not in its content but in its direction, will henceforth entirely elude popular control. No democracy is possible in the face of a per… - Jacques Ellul

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

"Government use of agitation propaganda

Governments also employ this propaganda of agitation when after having been installed in power, they want to pursue a revolutionary course of action. Thus Lenin, having installed the Soviets, organized the agitprops and developed the long campaign of agitation in Russia to conquer resistance and crush the kulaks. In such a case, subversion aims at the resistance of a segment of a class, and an internal enemy is chosen for attack. Similarly, most of Hitler's propaganda was propaganda of agitation. Hitler could work his sweeping social and economic transformations only by constant agitation, by overexcitement, by straining energies to the utmost. Nazism grew by successive waves of feverish enthusiasm and thus attained its revolutionary objectives. Finally, the great campaigns in Communist China were precisely propaganda of agitation. Only such propaganda could produce those "great leaps forward.

The eighteenth and nineteenth centuries abandoned the idea of spiritual or intellectual happiness in order to have this material happiness, consisting of a certain number of essential consumer goods. And hence, in the nineteenth century, happiness was linked to a well-being obtained by mechanical means, industrial means, production. The new thing that Saint-Just spoke about was that, in the past, happiness could appear as a very vague, very distant prospect for humanity, whereas now, people seemed to be within reach of the concrete, material possibility of attaining it. That was why happiness was to become an absolutely essential image for the nineteenth-century bourgeoisie, and for modern society. Happiness was attainable thanks to industrial development, and this image of happiness brought us fully into the consumer society.