What we need to do is...to produce the meat that people love, but we need to produce it in a whole new way. I've got a couple of ideas. Idea number o… - Bruce Friedrich

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What we need to do is...to produce the meat that people love, but we need to produce it in a whole new way. I've got a couple of ideas. Idea number one: let's grow meat from plants. Instead of growing plants, feeding them to animals, and all of that inefficiency, let's grow those plants, let's biomimic meat with them, let's make plant-based meat. Idea number two: for actual animal meat, let's grow it directly from cells. Instead of growing live animals, let's grow the cells directly. It takes six weeks to grow a chicken to slaughter weight. Grow the cells directly, you can get that same growth in six days.