What is happening to [animals] on modern farms and in modern slaughterhouses is beyond most of the worst moments of our lives...that's their entire e… - Bruce Friedrich

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What is happening to [animals] on modern farms and in modern slaughterhouses is beyond most of the worst moments of our lives...that's their entire existence.

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About Bruce Friedrich

Bruce Gregory Friedrich (born August 7, 1969) is executive director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), organizations focused on replacing animal products with plant and culture-based alternatives.

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Alternative Names: Bruce Gregory Friedrich
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Additional quotes by Bruce Friedrich

What we need to do is...to produce the meat that people love, but we need to produce it in a whole new way. I've got a couple of ideas. Idea number one: let's grow meat from plants. Instead of growing plants, feeding them to animals, and all of that inefficiency, let's grow those plants, let's biomimic meat with them, let's make plant-based meat. Idea number two: for actual animal meat, let's grow it directly from cells. Instead of growing live animals, let's grow the cells directly. It takes six weeks to grow a chicken to slaughter weight. Grow the cells directly, you can get that same growth in six days.

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