Giving ourselves permission to imagine allows us to access a huge resource of cognitive capacity that we often ignore. - Tim Hurson

Sometimes it's just not practical to go through the effort of creating a new solution when an existing solution will do the job almost as well.

In my experience one of the most common causes for programs, products, and change initiatives that don't work is that the wrong question has been asked.

Ideas are mutable. They are always capable of growing. Each time we look at them, we can see something new. We just need to give ourselves permission to do so.