I believe the most outstanding designs should be showcased at the best of locations, using the most creative catwalk concepts. It's a challenging pro… - Jessica Minh Anh

People thought I was crazy (for having fashion show in various unusual places). To me, the more challenging a project, the more fun it is. What is the one place that people won't be able to do a show at? I choose that one.

I believe the most exquisite (fashion) designs should be showcased at the best locations. I constantly search for the most unique venues that will amaze the world.

Effectively pitching my ideas to the decision makers is definitely one of my strengths (to be able to persuade authorities to stage shows at iconic locations). I combine a bulletproof plan, which includes A to Z logistics and global PR (public relations) strategies, with a talented team of specialists and advisors. With my current proven track record of staging iconic catwalks, one would think I am more confident now about transforming dreams into reality. But I've always been that girl who's sure enough of her abilities such that others in the room can see it too. You've got to believe in yourself for others to believe in you.