The ultimate expression of this Christian attitude toward the power of money is what we will call profanation. To profane money, like all other power… - Jacques Ellul

For propaganda to succeed, a society must first have two complementary qualities: It must be both an individualist and a mass society. These two qualities are often considered contradictory. It is believed that an individualist society, in which the individual is thought to have a higher value than the group tends to destroy groups that limit the individual's range of action, whereas a mass society negates the individual and reduces him to a cipher. But this contradiction is purely theoretical and an illusion. In actual fact, an individualist society must be a mass society, because the first move toward liberation of the individual is to break up the small groups that are an organic fact of the entire society. In this process the individual frees himself completely from family, village, parish or brotherhood bonds - only to find himself directly vis-a-vis the entire society. When individuals are not held together by local structures, the only form in which they can live together is in an unstructured mass society, Similarly, a mass society can only be based on individuals — that is on men in their isolation, whose identities are determined by their relationships with one another. Precisely because the individual claims to be equal to all other individuals he becomes an abstraction and is in effect reduced to a cipher.

Cain is completely dissatisfied with the security granted to him by God, and so he searches out his own security. ... He will satisfy his desire for eternity by producing children, and he will satisfy his desire for security by creating a place belonging to him, a city.

Mankind in the technological world is prepared to give up his independence in exchange for all kinds of facilities and in exchange for consumer products and a certain security. In short, in exchange for a package of welfare provisions offered to him by society. As I was thinking about that I couldn't help recalling the story in the Bible about Esau and the lentil broth. Esau, who is hungry, is prepared to give up the blessings and promise of God in exchange for some lentil broth. In the same way, modern people are prepared to give up their independence in exchange for some technological lentils.