The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. M… - Thomas H. Davenport

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The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big-data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big-data project.