People think you have only to ‘tell’ a person that he ‘ought’ to do something in order to put him on the right track. But whether he can or will do i… - Carl Jung

Leonardo da Vinci wrote in his Notebooks: “It should not be hard for you to stop sometimes and look into the stains of walls, or ashes of a fire, or clouds, or mud or like places in which … you may find really marvelous ideas.

Until you make the unconscious conscious, it will direct your life and you will call it fate.

But when a thing is tangibly idiotic, you can be sure that it is very powerful, very dangerous. You see, when we call a thing stupid, we think that we undo it, that we have overcome it somehow. Of course nothing of the sort happens; we have simply made a statement that it is very important, have advertised it, and it appeals to everybody. People think, thank heaven, here is something we can understand, and they eat it. But if we say something is very intelligent, they vanish and won't touch it.