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" "They wanted peace and they fought for thirty years to be sure of it. They did not learn then, and have not learned since, that war only breeds war.
Ivor Norman Richard Davies CMG FBA FRHistS (born 8 June 1939) is a British and Polish historian, known for his publications on the history of Europe, Poland and the United Kingdom. He has a special interest in Central and Eastern Europe and is UNESCO Professor at the Jagiellonian University, professor emeritus at University College London, a visiting professor at the Collège d'Europe, and an honorary fellow at St Antony's College, Oxford.
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Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'. 2. The rule of disfiguration: discrediting the opposition by crude smears and parodies. 3. The rule of transfusion: manipulating the consensus values of the target audience for one's own ends. 4. The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'. 5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.
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