"There comes a point when you realize that these things, these brands, aren’t "enough." [ . . . ] the search for having more or better or best is a p… - Debbie Millman

If you imagine less, less will be what you undoubtedly deserve. Do what you love, and don’t stop until you get what you love. Work as hard as you can, imagine immensities, don’t compromise, and don’t waste time. Start now. Not 20 years from now, not two weeks from now. Now.

Here’s what the moment of inspiration did. It assembled these cultural meanings in this particular package for this particular group at this particular cultural moment.

Do you consider your work to be good? I consider my work good. I enjoy doing it, which helps a lot. Unfortunately, I get a lot of feedback, constantly, from people who write me about my work. But I know when I’m “giving one from column A, one from column B.” Overall, I think my work is pretty good, but I don’t think it’s great. What do you mean by “giving one from column A and one from column B”? The rule here is there are jobs you do for “god,” and there are jobs you do for money. I try to approach everything as a “god job” — lowercase g. At the beginning of a project, I ask, “What are we going to do, and how are we going to do it? How are we going to make a person fall in love?” And when we start getting questionable feedback about what we’ve done, we have to realize it’s not always possible to do the god job. That’s when I know we just have to get it done and get paid.