Normally pleasure is never the goal of human strivings but rather is, and must remain, an effect, more specifically, the side effect of attaining a g… - Viktor Frankl

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Normally pleasure is never the goal of human strivings but rather is, and must remain, an effect, more specifically, the side effect of attaining a goal. Attaining the goal constitutes a reason for being happy. In other words, if there is a reason for happiness, happiness ensues, automatically and spontaneously, as it were. And that is why one need not pursue happiness, one need not care for it once there is a reason for it. Figure 3 But, even more, one cannot pursue it. To the extent to which one makes happiness the objective of his motivation, he necessarily makes it the object of his attention. But precisely by so doing he loses sight of the reason for happiness, and happiness itself must fade away.