You do not rise to the level of your goals. You fall to the level of your systems. - James Clear

In sports, one of the primary sources of advantage is choosing how to play the game.

In life, one of the primary sources of advantage is choosing which game to play.

Life is easier when you know what you want—but most people don't take the time to figure out what they want.

It's not that we are completely lost, but our efforts are often slightly misdirected. People will work for years and ultimately achieve a lifestyle that isn't quite what they were hoping for—often, simply, because they never clearly defined what they wanted.

An hour of thinking can save you a decade of work.

Who knows you is more important than who you know. Build a brand.