Nothing is more delightful than to confuse and upset people. People one doesn't like. What's the use of giving them explanations that are merely food… - Tristan Tzara

Dada is the signboard of abstraction; advertising and business are also elements of poetry.. .I destroy the drawers of the brain and of social organization: spread demoralization wherever I go and cast my hand from heaven to hell, my eyes from hell to heaven, restore the fecund wheel of a universal circus to objective forces and the imagination of every individual.

We Dadaists are often told that we are incoherent, but into this word people try to put an insult that it is rather hard for me to fathom. Everything is incoherent... There is no logic... The acts of life have no beginning and no end. Everything happens in a completely idiotic way. That is why everything is alike. Simplicity is called Dada. Any attempt to conciliate an inexplicable momentary state with logic strikes me as a boring kind of game... Like everything in life, Dada is useless... Perhaps you will understand me better when I tell you that Dada is a virgin microbe that penetrates with the insistence of air into all of the spaces that reason has not been able to fill with words or conventions.

You will often hear that Dada is a state of mind. You may be gay, sad, afflicted, joyous, melancholy or Dada. Without being literary, you can be romantic, you can be dreamy, weary, eccentric, a businessman, skinny, transfigured, vain, amiable or Dada... Dada is here, there and a little everywhere, such as it is, with its faults, with its personal differences and distinctions which it accepts and views with indifference.