We are women. We are meant to rule the world. We are super. - Reni Folawiyo

Alara was conceived to show the world who we are today, to share how we live and to show Africans that we have a lot to be proud of, that we create and enjoy objects of exceptional quality and beauty, to celebrate those who have done it, and to support and encourage those who wish to exchange, educate, elevate and beautify.

We are selling our culture. We’ve clearly become an epicenter for cultural exchange for all kinds of creative people. In my native Yoruba language, alára means “wondrous performer, one who thrills endlessly”—that’s how we see African fashion and design, and how we want global audiences to experience it and embrace it.

It’s about beautifully made, bright, colorful, expressive things that have a story behind them. It’s about art, clothing, and design that’s unique and beautiful. It’s African but contemporary