If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this kind of freedom woul… - Herbert Marcuse

The scientific abstraction from concreteness, the quantification of qualities which yield exactness as well as universal validity, involve a specific concrete experience of the Lebenswelt—a specific mode of “seeing” the world. And this “seeing,” in spite of its “pure,” disinterested character, is seeing within a purposive, practical context. It is anticipating (Voraussehen) and projecting (Vorhaben). Galilean science is the science of methodical, systematic anticipation and projection. But—and this is decisive—of a specific anticipation and projection—namely, that which experiences, comprehends, and shapes the world) in terms of calculable, predictable relationships among exactly identifiable units. In this project, universal quantifiability is a prerequisite for the domination of nature. Individual, non-quantifiable qualities stand in the way of an organization of men and things in accordance with the measurable power to be extracted from them. But this is a specific, socio-historical project, and the consciousness which undertakes this project is the hidden subject of Galilean science.

Freed from the sublimated form which was the very token of its irreconcilable dreams—a form which is the style, the language in which the story is told—sexuality turns into a vehicle for the bestsellers of oppression. … This society turns everything it touches into a potential source of progress and of exploitation, of drudgery and satisfaction, of freedom and of oppression. Sexuality is no exception.

The world of their [the bourgeois’] predecessors was a backward, pre-technological world, a world with the good conscience of inequality and toil, in which labor was still a fated misfortune; but a world in which man and nature were not yet organized as things and instrumentalities. With its code of forms and manners. with the style and vocabulary of its literature and philosophy. this past culture expressed the rhythm and content of a universe in which valleys and forests, villages and inns, nobles and villains, salons and courts were a part of the experienced reality. In the verse and prose of this pre-technological culture is the rhythm of those who wander or ride in carriages. who have the time and the pleasure to think, contemplate, feel and narrate. It is an outdated and surpassed culture, and only dreams and childlike regressions can recapture it. But this culture is, in some of its decisive elements. also a post-technological one. Its most advanced images and positions seem to survive their absorption into administered comforts and stimuli; they continue to haunt the consciousness with the possibility of their rebirth in the consummation of technical progress. They are the expression of that free and conscious alienation from the established forms of life with which literature and the arts opposed these forms even where they adorned them. In contrast to the Marxian concept, which denotes man's relation to himself and to his work in capitalist society, the artistic alienation is the conscious transcendence of the alienated existence—a “higher level” or mediated alienation. The conflict with the world of progress, the negation of the order of business, the anti-bourgeois elements in bourgeois literature and art are neither due to the aesthetic lowliness of this order nor to romantic reaction—nostalgic consecration of a disappearing stage of civilization. “Romantic” is a term of condescending defamation which is easily applied to disparaging avant-garde positions, just as the term “decadent” far more often denounces the genuinely progressive traits of a dying culture than the real factors of decay. The traditional images of artistic alienation are indeed romantic in as much as they are in aesthetic incompatibility with the developing society. This incompatibility is the token of their truth. What they recall and preserve in memory pertains to the future: images of a gratification that would dissolve the society which suppresses it