If people lived forever they'd accumulate infinitely many injuries. - Paul Graham

1. Don't design your site to force visitors to consume information in a particular order unless you're sure this is what all visitors want.

2. You can't be sure what visitors want.

To write good software you must simultaneously keep two opposing ideas in your head. You need the young hacker’s naive faith in his abilities, and at the same time the veteran’s skepticism. You have to be able to think how hard can it be? with one half of your brain while thinking it will never work with the other.

Make customers discover you. Those are the only people whose opinions of you really matter.