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" "While words take time to utter and hear, and require attention to parse their meaning, the impact of the image is instantaneous, its influence decadent. Before the primacy of the image, a salesman or an advertisement would have to describe the attributes of a product in a rational appeal to the intellect. Afterward, it was the mythology of the brand, usually concocted by psychologists, that would sway a consumer’s heart. Likewise, with the rise of the image in politics, the policy platform of a presidential candidate would come to matter less than the ability of his image to convey ineffable or irrelevant values.
Daniel J. Boorstin (1 October 1914 – 28 February 2004) was an American historian, professor, attorney, and author. He served as the director of the Smithsonian’s National Museum of American History in 1969-1973 and was the Librarian of Congress from 1975 to 1987. His book trilogy, The Americans: The Colonial Experience, The National Experience, and The Democratic Experience received the Bancroft Prize, the Pulitzer Prize, and the Francis Parkman Prize. In 1989, the Medal for Distinguished Contribution to American Letters was bestowed upon him.
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Like Hamlet, Goethe's Faust offers a wide panorama of scenes from the vulgar to the sublime, with passages of wondrous poetry that can be sensed even through the veil of translation. And it also preserves the iridescence of its modern theme. From it Oswald Spengler christened our Western culture 'Faustian,' and others too have found it an unexcelled metaphor for the infinitely aspiring always dissatisfied modern self.
Goethe himself was wary of simple explanations. When his friends accused him of incompetence in metaphysics, he replied. 'I, being an artist, regard this as of little moment. Indeed, I prefer that the principle from which and through which I work should be hidden from me.
The Greeks saw the advance of civilization bringing new ills. Their sour parable of technological progress was the familiar myth of Prometheus. Punished for affronting the gods by stealing fire for men’s use, Prometheus was chained to a rock so an eagle could feed on his liver, which grew back each night. According to Lucretius, necessity had led men to invent, and then inventions spawned frivolous needs that equipped and encouraged them to slaughter one another in war.
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For the Hindu the creation was not a bringing into being of the wonder of the world. Rather it was a dismemberment, a disintegration of the original Oneness. For him the Creation seemed not the expression of a rational, benevolent Maker in wondrous new forms but a fragmenting of the unity of nature into countless limited forms. The Hindu saw the creation of our world as “the self-limitation of the transcendent.