Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner. - Eric Ries

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

lazy registration is considered one of the design best practices for online services. In this system, customers do not have to register for the service up front. Instead, they immediately begin using the service and are asked to register only after they have had a chance to experience the service’s benefit.

Once a team is set up, what should it do? What process should it use? How should it be held accountable to performance milestones?